Staying On Cue…

There are many facets of the web site design and development process. From compiling your product and general information to be delivered on the site, to the creation of your web site, and maintaining it to keep your site current. The process will generally vary from designer to designer, but the foundation basics are generally the same.

Developing a website can at times be a tedious endeavor, demanding plenty of investment and planning from both the client and the design team. Your website will be advertising your products and services 24/7 requiring a robust platform. Our talented development and design team will co-ordinate with you through the 6 phases of development.

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Phase 1: Collection of Information

Gathering information is the first critical step to designing any website. In this phase of the process, many factors have to be taken into consideration. It involves a good understanding of the company, its business objectives, target audience etc. The purpose of the site has to be well-defined by the client. It should be clear whether one wants to provide information, sell a product, promote a service, a combination of product and service, etc. Keyword research is also critical in this stage.

Phase Two: Planning

Once the site content and target audience has been established, it is time to pencil out a “road map” for your website. This “road map” actually called a sitemap includes all the main topic areas  of your site as well as sub-topics. the sitemap serves as a guide for what content will be on the site and displays an easy-to-comprehend navigation of the site. this is the phase where the design team decides which technologies will be required to accomplish the look, feel and experience your end-users have with your site.

Phase Three: Design

It is time now to determine the look and feel of your website. Your field and target audience are key factors to be taken into consideration. For instance, a medical clinic website needs a clean look and to-the-point approach. In the design phase, you also need to incorporate elements such as the company logo and a color palate that not only matches but speaks through colors to strengthen the identity of your business. In this phase, communication between the client and the design team is crucial to ensure that the final website suits your needs and taste.

Phase Four: Development

The actual development of website begins at this stage. Our design team will incorporate all the individual graphic elements from the concept design and uses them to create a functional website. The home page is typically the first page to be developed, followed by other planned static pages. On the technical front, code needed for front-end and back-end web development is written at this stage.

Phase Five: Testing and Delivery

This stage involves giving the website final touch and testing it on different parameters. A website has to be tested for the complete functionality of forms or other scripts, as well as for compatibility with different web browsers and mobile devices. As part of testing, the design team must ensure that the code written for your website validates. Valid code means that the website meets the current web development standards. Once the testing is done, the website is uploaded using a secure console to server. We offer web hosting, domain name registration to assist in streamlining this process. Once the site is uploaded to the server, it becomes public.

Phase Six: Maintenance

Our work is not done once the site is uploaded. A site has to be well-maintained to maintain high search engine rankings and support many client visits at one time. Providing fresh content of your products or services on a regular basis helps to engage user interest. You also must consistently promote your site on search engines such as Google, Yahoo and Bing. Most visitors will reach you through these search engines so it is imperative to ensure that your site ranks well with your target keywords and the unique search engine algorithms are catered to. Networking and social media are primary drivers to your website and must be pumped with fresh content on almost a daily basis for greatest return on your investment.